(fax) The last word

[Trevor Cordes]

On 21 Mar, Andre Ruello wrote:
> i dont care how many fax releases you own. if you're going to say 
> things like this:
> 
> "If your market is 99% male, you usually don't want to put a naked guy 
> on the cover of the album.  It sure won't be one I'll be leaving out
> on the coffee table or some pals might get the wrong idea."
> 
> I will think you're a fool.

Which statement in particular were you referring to, the first or the
second, or both?

It sounds bad out of context now that we know the cover is of a female,
but if you reread my original email with the premise that it is a male,
it's a valid set of observations and questions I made.

I never tried to say what or what not PK should be doing with his label!
I just wondered why he chose to do it the way he did and question
(assuming it was a male on the cover) his choice based on 1st year
marketing basics.  I was also interested in hearing what other people
thought.

I never once said PK "should not be doing this or that", or that it was
bad.  I was simply wondering why the choice was made.

But it's all completely moot now that we know it was a female.

> If you're so convinced you know whats best for fax and know what 
> namlook should do next, why dont you tell him, instead of the list.
> 
> here is his email: pete at namlook.de

My position on this is that if Pete wanted to be involved in discussions
related to this list, he would subscribe and post to this list.  I'm
pretty sure he doesn't want to be bombarded by emails from his fans
everytime they have a question, comment or criticism!  For a 1000
pressing release that's a potential 1000 fans and 1000+ emails!  He's
indicated in the past (the detroit radio show on FAX that time comes to
mind) that he likes to keep somewhat private to spend his time working
on music, and I respect that choice.  Maybe one day we'll see him here,
and that would be pretty nice.  It would certainly help set the record
straight and stop some of the speculation on many issues (and I'm not
referring particularly to this one).